Avon Putting on a Fresh Face
The Avon lady may not be knocking on your door, but she hasn't gone away.
The 120-year-old company that started out with a Mrs. Albee toting her basket of violet, rose and Lily-of-the-Valley perfumes door-to-door is striving to maintain that personal touch along with the loyalty of customers tempted to stray into the cosmetics aisles of Duane Reade and Wal-Mart.
With its reputation for quality and personalized service, Avon Products Inc. has traditionally done well in good times and bad. Many women buy the products, many are drawn to the entrepreneurial opportunity, and many are attracted to Avon's theme of empowering women. Even in the economic slump following 9/11, the company's stock far outpaced the Standard and Poor's 500 Index of stocks, nearly doubling its value by the summer of 2004. But sales have slowed.
In the midst of a difficult year that has seen profits decline and stock prices plummet, Avon is revamping itself from the inside out. The company unveiled a $500 million three-year restructuring plan in February aimed at saving at least $300 million a year by 2008.
More Avon News and Articles
- Avon to Pay Millions to Settle Bribery Charges
- Avon Splits with DSA
- Avon Appoints Pablo Munoz Sr VP and President, North America
- Avon Announces Layoffs
- Avon to Close Two Distribution Facilities
- Avon to Cut 1500 Jobs and Exit 2 Markets
- Avon Announces Makeup Maven Video Contest
- Avon Appoints Chief Marketing Officer
- Avon Reports Disappointing Third Quarter Results
- Avon to Postpone 3Q 2012 Earnings Due To Hurricane
- Avon Executive Chairman to Step Down
- Avon Partners With Paula Abdul On Exclusive Holiday Collection
- Avon Reports Second Quarter 2012 Results
- Avon to Webcast Second Quarter 2012 Earnings Conference Call
- Avon Launches Corporate Responsibility Blog
- Avon Shares Fall 10 Percent After Coty Withdraws Takeover Bid
- Avon Acquisition Proposal Withdrawn by Coty
- Avon Board Considering Coty Buyout Offer
- Coty Raises Offer to Acquire Avon
- Avon Reports First Quarter 2012 Results
- Avon Investors File Lawsuit
- Avon Appoints New CEO
- Avon Products Rejects Buyout Offer from Coty Inc
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- Class Action Lawsuit Filed Against Avon and Mary Kay
- Avon Reports Fourth Quarter and Full Year 2011 Results
- Avon to Webcast 4th Quarter and Full Year Earnings Conference Call
- Avon CEO Steps Down
- Avon Launches Fundraiser for ALS TDI
- Avon Investigated by SEC and Attorneys for Shareholders
- Avon Announces New Anti-Aging Sun Care Product Line
- Jacqueline Bisset Becomes Avon Spokesmodel
- Avon in the New York Times
- Avon Shares Slide on Analyst Downgrades
- Avon Calling Again in New Recruit Drive
- Avon Signs Patrick Dempsey
- Avon Donates 1 Million to UNIFEM Fund
- Avon Introduces Youth Extending Cream
- Avon Shares Rise
- Avon Branches out with Retail Stores
- Avon In Midst of 3 Year Reorganization
- Avon Putting on a Fresh Face
- Avon Stays on Top of MLM Rankings
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