Nu Skin Aims to Revivify

Nu Skin Enterprises will use its international convention in Salt Lake City this week to tout new products, roll out a marketing campaign, fire up its sales force and try to build investor confidence as it seeks to recover from a disappointing 2006. About 10,000 people from about 40 countries are expected here Thursday through Saturday for the Provo company's international convention, which is staged every two years. Most of those attending sell the company's products as independent distributors, earning money on their own, as well as a portion of the sales of those they recruit as sales agents under a business plan commonly called multilevel marketing. In 2006, Nu Skin, whose stock is traded on the New York Stock Exchange, reported net profits of $32.8 million, down from the $74 million in 2005 and from $77.6 million the previous year. The company's stock closed Tuesday up 26 cents, at $15.82, down from a 52-week high of $19.42. In July 2004, the stock hit nearly $26.

 

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