LifeVantage Introduces Canine Health Product

SALT LAKE CITY, Jan 22, 2013 -- LifeVantage Corporation, a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, including its patented dietary supplement Protandim, the Nrf2 Synergizer, introduced at its Elite Academy in San Antonio its newest healthy living product, Canine Health, a supplement specifically formulated for dogs to combat oxidative stress through Nrf2 activation. The product is also formulated to support joint function, mobility, flexibility and cognitive function.

The Canine Health product was developed by LifeVantage in conjunction with renowned veterinarian and authority on animal nutrition, William Barnett, DVM, who has nearly 40 years of experience in veterinary medicine and in bringing products to market designed to improve animal health. Canine Health includes the same natural active ingredients as Protandim, at dosage levels specifically formulated for dogs, as well as omega-3 fatty acids and Type II collagen. These ingredients have been shown to reduce oxidative stress, support brain, heart and eye function, as well as normal joint structure and function.

"Protandim was developed to promote healthy living by helping people reduce age-related symptoms at the cellular level," said LifeVantage President and Chief Executive Officer Douglas C. Robinson. "Like humans, dogs suffer from oxidative stress, and research shows that canine companions can benefit from the same active ingredients contained in our patented flagship product, Protandim.

"Canine Health has been clinically tested in collaboration with Dr. Craig Woods, DVM, of Animal Health Consultants in Prescott, Arizona in a double-blind, placebo-controlled, multi-site study that demonstrates the safety and benefits of the product." Robinson added, "We have also gone a step further--adding vital ingredients already widely used to maintain pet health--to make Canine Health a convenient, all-in-one supplement and the only product in the world that is specifically formulated to treat oxidative stress in pets."

According to a leading authority on oxidative stress in pets, Dr. Maureen McMichael, DVM, DACVECC, Associate Professor of Veterinary Medicine at the University of Illinois, "LifeVantage Canine Health meets all criteria for a safe, easily administered, appealing product that targets multiple oxidative stress pathways in canines. My primary research focus has been the cause and treatment of oxidative stress in animals and humans so I am very excited to recommend this product to pet owners. Based on my research and on statistics from the American Pet Products Association, which show 39 percent of U.S. households have dogs--numbering more than 78 million--I believe there is a great need for Canine Health among pets."

 

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