PartyLite Products Now Available In Turkey

GREENWICH, Conn., Jan. 26, 2015 -- Blyth, Inc., a direct to consumer company and leading designer and marketer of candles and accessories for the home and health, wellness and beauty products, household convenience items and personalized gifts sold through the direct selling and direct marketing channels, announced that products sold by its PartyLite division, the world's largest direct-seller of candles, candle accessories and premium home fragrance products, are available in Turkey.

Martin Koehler, President of PartyLite Europe, and Luca Pozzoli, PartyLite Group General Manager for Switzerland and Emerging Markets, held a successful opening event in December. Mr. Koehler noted, "The Direct selling model has been widely accepted in Turkey. In 2013, direct selling generated more than one billion U.S. dollars in Turkey and over one million people were estimated to be working in the channel. Sustained growth, along with the increasing popularity of the home décor and cosmetic segments has made Turkey an extremely lucrative market."

Robert B. Goergen, Jr., Chief Executive Officer of Blyth and President, PartyLite Worldwide said "The demand in Turkey for premium candles and candle accessories offers an excellent opportunity for PartyLite. We are pleased that our exclusive products offer new possibilities for consumers in Turkey to enhance their homes."

 

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