Youngevity Forms Marketing Alliance with True2Life

Deal to expand Youngevity's presence in Latin America and Southeast Asia SAN DIEGO, May 24, 2012 -- Growing direct-selling conglomerate Youngevity(R) Essential Life Sciences announced today that it entered a marketing alliance with True2Life, a Brea, California-based direct seller of a unique line of all-natural personal care and wellness products. Youngevity is a wholly owned subsidiary of AL International, a global marketer of lifestyle and nutritional products and services and gourmet coffee.

The agreement with True2Life is the latest step in the company's long-term growth strategy through international expansion. "As a company whose mission is to improve the physical and financial health of its customers, True2Life has great synergies with Youngevity," said Steve Wallach, CEO of AL International. "This new alliance adds to our momentum as we build a worldwide consumer cloud of friend-to-friend advertising for multiple products and services," he added. As a result of the agreement, distributors and customers from both companies will have access to both companies' products and services.

Founded in 2010 by Dr. Luis Arriaza, DC, True2Life offers premium, high-value, all-natural nutritional formulas to support weight management, energy production, detoxification and other health aspects. The company has customers in the United States, Mexico and the Philippines.

Dr. Luis and Evelia Arriaza will continue to participate actively with the company. "The Arriaza's have energy and expertise that we consider priceless assets. We are thrilled to have the benefit of their involvement as we move forward," said Wallach.

"We're pleased to be able to offer our products through a market leader such as Youngevity," said Dr. Arriaza. "Their mission, to improve the health and well-being of people throughout the world, aligns closely with our own and I believe these synergies will serve both our companies and customers well."

 

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