Herbalife to Continue as Official Title Sponsor of World Football Challenge
LOS ANGELES, May 31, 2012 -- Herbalife Ltd. announced today that it will be the title sponsor and official nutrition company of the 2012 World Football Challenge. The soccer exhibition tournament, which takes place July 18 through August 11, brings together many of the world's most accomplished and celebrated soccer clubs to play in major sports venues across the U.S. and Canada. The competition gives soccer fans the unique opportunity to see global superstars play live and experience first-hand the fast-paced, skillful competition that has made soccer the most popular sport in the world.
Sponsoring the event for the second consecutive year, Herbalife will activate around the robust sports marketing platform with promotional opportunities in and around participating venues across North America. As the "Official Nutrition Company" of the event, Herbalife will also provide teams with Herbalife24, its line of comprehensive performance nutrition products that help power athletes on and off the field.
Now in its third year, the Herbalife World Football Challenge is hosted in partnership by CAA Sports, a division of Creative Artists Agency (CAA), the world's leading entertainment and sports agency, and Major League Soccer (MLS), the top-flight professional soccer league in the U.S. and Canada. More than half a million fans attended the event last year and sports fans across North America will once again enjoy a summer of top international matches in 2012.
The 11 teams confirmed to participate in the 2012 Herbalife World Football Challenge include UEFA Champions League winners Chelsea FC, Serie A champions Juventus FC, La Liga title holders Real Madrid, Scottish Premier League champions Celtic FC, and European powerhouses Liverpool FC, AC Milan, and Paris Saint-Germain (PSG), along with Herbalife-sponsored MLS Cup Champion LA Galaxy, D.C. United, Seattle Sounders FC, and Toronto FC.
All details regarding the Herbalife World Football Challenge including ticket information, teams, match schedule, event sponsors, and broadcast information can be found on the event's official site, www.WorldFootballChallenge.com .
Media accreditation information for the 2012 Herbalife World Football Challenge will be announced the first week of June.
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