Heard on the Street knocks USANA

USANA Health and Sciences (NASDAQ:USNA) fell about 15% today after a very negative "Heard on the Street" column was published in today's Wall Street Journal. For those unfamiliar with USANA, the company sells nutritional and personal care products. The company could be considered a 'multi-level marketing' company because of how it sells products (using "independent distributors" and "associates") and classifies its marketing system as a "network marketing system. In my opinion, "multi-level marketing" companies strongly resemble pyramid schemes due to their 1-2-4-8-etc. hierarchy, meaning one person sits at the top and receives the most commissions while, as you move down the pyramid, the commissions decrease.

 

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